This study examines TV meteorologists as key climate change communicators worldwide. A survey of 204 experts from 81 countries highlights their strategies and challenges. Despite barriers like scientific complexity, misinformation, and skepticism, respondents stress TV's impact. They support clear, solutions-oriented messaging, engaging visuals, and social media to enhance understanding, counter misinformation, and drive climate action effectively.

Our survey of 12 lead scientists of the Intergovernmental Panel on Climate Change (IPCC), revealed that while the scientific community is well-informed, policymakers and the public are less so. Respondents called for clearer, more accessible IPCC reports and emphasized the role of media, social networks, and education in climate knowledge. The study highlights the need for a more tailored, empathetic, and solutions-based communication approach.

This article has been possible because of the cooperation between Television of Catalonia and the Applied Physics Department of the University of Barcelona, via the work of an intern student who was working from home because of the lockdown during the COVID19 pandemic. The mood of people we have studied in this article was similar to the one experimented by researchers. Weeks and months at home, with the only outside contact through the window, and social media.