Articles | Volume 18
https://doi.org/10.5194/asr-18-27-2021
https://doi.org/10.5194/asr-18-27-2021
09 Apr 2021
 | 09 Apr 2021

TV meteorologists at MET Norway as climate communicators

Anders Doksæter Sivle, Amalie Kvame Holm, Jelmer Jeuring, Hans Olav Hygen, and Mai-Linn Finstad Svehagen

Related authors

From sandcastles to bridges: how can we help forecasters to deal with uncertainties?
Anders Doksæter Sivle, Jelmer Jeuring, and Mai-Linn Finstad Svehagen
Adv. Sci. Res., 19, 1–8, https://doi.org/10.5194/asr-19-1-2022,https://doi.org/10.5194/asr-19-1-2022, 2022
Short summary

Cited articles

Arnslett, A., Bjørnæs, C., and Lannoo, E.: Effektiv klimakommunikasjon – Trender og fakta 2018, Report by CICERO, CICERO, Oslo, Norway, 2018. 
Corner, A.: Come on, UK weather forecasters – tell it like it is on climate change, The Guardian, 20 March 2019. 
Corner, A., Webster, R., and Teriete, C: Climate Visuals: Seven principles for visual climate change communication (based on international social research), Clim. Outreach, Oxford, 2015. 
Feygina, I., Myers, T., Placky, B., Sublette, S., Souza, T., Toohey-Morales, J., and Maibach, E.: Localized climate reporting by TV weathercasters enhances public understanding of climate change as a local problem: Evidence from a randomized controlled experiment, B. Am. Meteorol. Soc., 101, 1092–1100, 2020. 
Fischhoff, B.: Nonpersuasive communication about matters of greatest urgency, Climatic Change, 41, 7204–7208, 2007. 
Download
Short summary
The Norwegian Meteorological Institute initiated the project TV meteorologists as climate communicators in 2019. Our goal was to make it easier for people to understand climate change and how it relates to local weather. The TV meteorologists have received extended training in climate issues, and in the last two years they have had 40 TV-appearances focusing on different local climate issues on the NRK Evening news. The majority of the stories have also been shared through social media.