TV meteorologists at MET Norway as climate communicators
Anders Doksæter Sivle
CORRESPONDING AUTHOR
The Norwegian Meteorological Institute, 0313 Oslo, Norway
Amalie Kvame Holm
The Norwegian Meteorological Institute, 0313 Oslo, Norway
Jelmer Jeuring
The Norwegian Meteorological Institute, 0313 Oslo, Norway
Hans Olav Hygen
The Norwegian Meteorological Institute, 0313 Oslo, Norway
Mai-Linn Finstad Svehagen
The Norwegian Meteorological Institute, 0313 Oslo, Norway
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The question of how to best evaluate and communicate the value of weather warnings was addressed by a survey. This included questions with respect to the relevance of various aspects of a warning, the potential benefit of providing information on warning quality, the type of useful information and suitable ways of providing such information. Apart from the core information of warnings (time, place and severity) impact information and behavioural advice are seen to add value to a warning.
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At MET Norway, a small interdisciplinary team – the Sandbox – tries to improve the communication between the meteorologists and their audience. In 2021, we focused on the communication of forecast uncertainty. The Sandbox created, with input from internal and external experts, solutions for applying linguistic and visual tools for forecasters to communicate about uncertainty. In the article, we share our experiences and lessons learned.
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Short summary
The Norwegian Meteorological Institute initiated the project
TV meteorologists as climate communicatorsin 2019. Our goal was to make it easier for people to understand climate change and how it relates to local weather. The TV meteorologists have received extended training in climate issues, and in the last two years they have had 40 TV-appearances focusing on different local climate issues on the NRK Evening news. The majority of the stories have also been shared through social media.
The Norwegian Meteorological Institute initiated the project
TV meteorologists as climate...